Beginners SEO Guide: Everything You Need to Know about Google Penalties

With so many platforms available today to help you make a stunning and fully functional website, you might think that all you really have to do is set is and forget it. The trouble is that even if the website looks great to you, it might not be attracting the attention of the search engine spiders or worse, you did something wrong that got your site sandboxed. Without the website being crawled, you are never going to have your pages appear in results for popular keywords.

To help you get some traction, identify and then avoid making these common web design mistakes that have resulted in your website getting penalized by Google.

While you probably know that the home page is where the majority of traffic will wind up on the website, you also think you have to get everything there to make that lasting first impression. By cramming too much, you certainly made an impression, but for the wrong reasons. All that clutter sends people running for the back button and your competition. Keyword stuffing will certainly result in a penalty from Google.

The navigation bar should be for visitors to easily find their way to the content they are looking for, in one click preferably. One common mistake is having too many clicks, like a tour of the website, before landing on the content. Visitors will get bored quickly and leave the website. With all those links, if too many are broken or don’t go where they should, another Google penalty will result.

All those videos, animated graphics, and pop-up ads on the home page are not only distracting, they can be annoying.

A new visitor will easily be turned off by all the action and go elsewhere. When Google crawls the page, if they think you are trying to game the system, they will de-index your content.

As stunning as the website looks, if you did not put that same effort into the meta fields in the admin of the website, then the search engines are having trouble finding or ranking your pages. Neglecting the meta fields will sink your website to the bottom of the search results. Don’t stuff those boxes with a pile of unrelated keywords to try and find a bigger audience, the penalty from Google will basically blacklist your website.

The top of the pages should have a clear area where all your contact information can be seen. If a visitor has to search the website for your email address or phone number, it really can take away from the overall experience. Trust is a big issue when it comes to buying online. Without this information, it can also hurt your standing in Google’s eyes.

If you did not choose keywords correctly and link each page to an anchor text associated with that keyword, you are losing ground to your competition and assured of a severe Google penalty.

Now that you see what is stopping your pages from indexing high in the search results, take the time to work on this list one at a time to see optimal results and your site traffic steadily increasing. If you are still struggling, there are plenty of SEO packages available to get you moving in the right direction.

All about Marketing

The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and development, which fits each unique business’s need. There are many ways of developing and marketing for any business, but first let’s find the true concept and definition of marketing.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

The biggest mistake most of the business owners make is to think advertising and spending money is the only marketing way exists. This group only focuses on advertising, which when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.As stated above Marketing has many ways and approaches. The main marketing for your business is to love what you do. Nothing is better than your “Love what you do” attitude since it brings out your creativity, shows your talent and tells everyone how devoted you are to your business. Your daily positive attitude defines the successful future of your business.

The love of your business construe in your daily interaction with new clients, employee’s moral and making important and effective marketing decisions. To be a good marketer for your business, first rule is your love for what you do”A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement”. Having a business plan is like having a map. Many businesses start their business ignoring this very effective tool and get lost in the middle of the road.

Marketing – An Intro

There is an unfortunate, not to mention utterly baffling reality occurring in organizations today of all different sizes, scopes and industries: the under-appreciation of the function of Marketing as a significant and valuable force in conducting successful business. Instead of seeing Marketing as it should be, that is, a powerful engine of research, innovation, development and communication, the Boards often misjudge it as a pseudoscientific art that has little impact on their bottom line.

The Boardroom is where the overall business goals are introduced, discussed, reviewed and approved, and yet quite commonly, a Board Director with a background in the function that is the muscle power of developing corresponding strategies and tactics to achieve these very goals- i.e.: Marketing- is completely absent. Board Directors with the typical Financial, Operational or Legal backgrounds are not familiar with and therefore do not appreciate such vital activities as communicating directly with customers, developing brand image campaigns or conducting research on customer behavior in order to determine how best to position the product- a Marketing professional however is. Whilst Financial, Operational and Legal backgrounds are strong contributors on the Board, it is time to emphasize the missing gap: the strategy driving Marketing function.

The root of the issue essentially boils down to an underlying misunderstanding and undervaluation of what a Marketing Board Director can contribute.The article, A Seat at the Boardroom Table, mentions that Robert Colquhoun, the Managing Director of Alexander Colquhoun & Son, admitted he referred to Marketing as “practitioners of the dark arts.”[1] My own father, Neil Melotti, CFO of Grace Worldwide, referred to Marketing as “The ministry of good times and novel contributions.”In order for a Board to see the value of a Director with a Marketing perspective, the value of Marketing’s contribution to organizational success must be correctly demonstrated.